Welcome to CRIM Realty!

We are honored that you have chosen CRIM Realty, and we are excited to be your partner in building a successful real estate career.

CRIM Realty was founded and is led by successful real estate professionals who understand the importance of independence, opportunity, and entrepreneurial growth. Our goal is to provide our Agents with the tools, resources, support, and flexibility needed to build and grow their businesses.

Our Agent-Centered Philosophy

What makes CRIM Realty unique is our focus on you—our Agent. That focus guides everything we do, including our approach to compensation, marketing, technology, training, and support.

We believe our success as a Company is directly connected to the success of our Agents. Our business model is designed to support Agents as independent business owners while providing the resources and professional standards of a strong brokerage.

We believe:

1. People drive results.
When we invest in our Agents, our Agents have greater opportunities to grow and succeed.

2. Opportunity creates growth.
Agents should have the freedom and resources to develop their businesses in ways that best serve their clients and goals

3. Success is a partnership.
 When our Agents succeed, CRIM Realty succeeds.

 4. Professional standards matter.
Entrepreneurial freedom should always be balanced with ethical conduct, compliance, and exceptional client service.

Our Culture & Business Model

CRIM Realty is more than a real estate brokerage. We are a dynamic, forward-thinking organization built around an Agent-centered business model.

We continually seek better business practices, innovative tools, and effective ways to help our Agents compete and succeed in today’s real estate market.

As a privately owned company, CRIM Realty is able to focus on the needs of our Agents and clients rather than outside corporate or Wall Street expectations. Our goal is to maintain a competitive, cost-conscious business model while continuing to provide the professional standards, resources, and level of service our Agents deserve.

Our objectives are to:

• Provide Agents with competitive fees and expenses;
• Deliver meaningful resources, technology, training, and support;
• Encourage entrepreneurial growth and independence;
• Maintain high professional and ethical standards;
• Continuously improve our systems and business practices; and
• Build a lasting competitive advantage for CRIM Realty Agents.
  
  

Our Commitments

Leadership in Real Estate
CRIM Realty is committed to being a leader in the real estate industry. We encourage teamwork, collaboration, and shared success while preserving the independence and flexibility Agents need to effectively serve their clients and build their businesses.

The Highest Ethical Standards
We are committed to honesty, integrity, professionalism, and compliance. We expect our Agents and staff to conduct business in accordance with applicable laws, regulations, ethical standards, and Company policies.

Transparency and accountability are fundamental to the way we conduct business.

Our People

Our Agents, Brokers, managers, and support staff are among CRIM Realty’s greatest assets. We are committed to building productive, respectful, and lasting professional relationships.

We encourage the growth and development of our people and strive to provide opportunities for advancement and recognition based on performance, contribution, and commitment.

Our Communities

We believe successful businesses have a responsibility to contribute to the communities they serve.

CRIM Realty and its Agents are encouraged to participate in civic, charitable, and community activities that contribute to the quality of life in the neighborhoods where we live and work.

Welcome to the CRIM Realty Family

We encourage you to talk the talk, walk the walk, and live the life you desire.

Your success is important to us, and CRIM Realty is committed to providing the support, resources, and opportunities you need to build the career and business you envision.

We are delighted to have you with us and look forward to building a successful future together.

Purpose of This Manual

The purpose of this Manual is to establish the basic policies, procedures, and general guidelines applicable to Agents of CRIM Realty.

This Manual is intended to provide Agents with clear guidance regarding Company procedures and expectations. It cannot address every possible situation or answer every question that may arise in the course of conducting real estate business.

When a matter is not specifically addressed in this Manual, Agents should consult the Broker or Company Management for guidance. CRIM Realty’s goal is to resolve issues fairly, professionally, and in a manner that supports both the Agent and the Company while protecting the interests of clients and customers.

Updates to the Manual

CRIM Realty may revise, amend, or update this Manual from time to time as business practices, Company policies, laws, regulations, or industry requirements change.

The most current version of the Manual will be made available to Agents through the Company’s designated intranet or Agent portal.

Agents are responsible for reviewing updates and complying with the current version of the Manual.

Company & Agent Terminology

For purposes of this Manual:

“CRIM Realty,” “CR,” or “Company”: refers collectively to CRIM Realty, including its applicable affiliated or doing-business-as entities, as designated by the Company.

“Agent” or “Associate”: refers to licensed salespersons and other licensed real estate professionals affiliated with CRIM Realty, as applicable.

“Broker”: refers to the applicable Qualifying Broker, Associate Broker, or other Broker designated by CRIM Realty.

Our Commitment

Consistent with CRIM Realty’s Vision and Mission Statements, the Company is committed to providing opportunities for the personal, professional, and economic growth of its Agents while delivering the highest level of service to clients and customers.

We believe that strong Agent support, professional development, ethical business practices, and exceptional customer service contribute to the long-term success of both the Agent and the Company.

Governing Rules & References

The following laws, rules, regulations, agreements, and organizational requirements may apply to an Agent’s activities and are incorporated into Company policies and procedures as applicable:

1. Georgia real estate laws and regulations:
Including applicable requirements of the Georgia Real Estate Commission and Appraisers Board (GREC).

2. Rules, regulations, and bylaws of applicable Multiple Listing Services (MLSs):
ALL in which CRIM Realty participates.

3. Applicable federal laws and regulations:
Including the Real Estate Settlement Procedures Act (RESPA) and other laws governing real estate transactions, advertising, fair housing, privacy, and consumer protection.

4. CRIM Realty’s Independent Contractor Agreement:
And other Company agreements applicable to the Agent.

5. CRIM Realty policies, procedures, forms, and guidelines:
Issued or updated from time to time.

Agents are responsible for understanding and complying with all laws, regulations, MLS requirements, Company policies, and contractual obligations applicable to their real estate activities.

If a conflict exists between this Manual and applicable law or regulation, the law or regulation controls. If an Agent is uncertain about the proper procedure or applicable requirement, the Agent should consult the Broker before proceeding.

Philosophy

Mission Statement

CRIM Realty’s mission is to promote fair, honest, and professional real estate practices while creating opportunities for the personal, professional, and economic growth of our Agents and the communities we serve.

We are committed to:

• Providing homeowners and clients with professional real estate services focused on their needs and best interests;
• Providing Agents with the tools, resources, support, and opportunities needed to build successful real estate businesses;
• Promoting ethical, transparent, and responsible business practices;
• Supporting healthy and sustainable real estate markets and communities; and
• Creating positive outcomes for our Agents, clients, customers, partners, and affiliates.
  
  

Our Guiding Principle

Respect People – Have Fun – Make Money

We believe success is strongest when it is built on respect, professionalism, enjoyment of the work we do, and sound business practices.

Vision Statement

Our vision is to build a real estate company founded on integrity, honesty, professionalism, and commitment.

CRIM Realty strives to provide a supportive, energetic, and entrepreneurial environment where real estate professionals can develop their businesses, serve their clients, and achieve their goals.

We seek to:

• Match clients with homes and neighborhoods that fit their needs, lifestyle, and budget;
  
  
• Help clients make informed real estate decisions;
  
  
• Support the revitalization and growth of communities through thoughtful real estate development and investment;
  
  
• Promote professional excellence and innovation within the real estate industry; and
  
  
• Build lasting relationships with our Agents, clients, partners, vendors, and communities.
  
  

Our Commitment

CRIM Realty is committed to creating a professional environment where Agents can build successful and sustainable real estate businesses while providing exceptional service to their clients.

We are committed to:

1. Our Agents
Providing Agents with the support, tools, technology, training, and resources needed to effectively serve their clients and grow their businesses.

2. Our Clients
Putting the needs and best interests of our clients and customers at the center of our business practices and providing professional, responsive, and ethical service.

3. Professional Excellence
Attracting and developing high-quality real estate professionals who value integrity, independence, entrepreneurship, collaboration, and exceptional customer service.

4. Agent Success
Creating opportunities for Agents to achieve their professional and financial goals while maintaining a sustainable and successful Company.

5. Customer Service
Building our business through responsiveness, effective marketing and networking, quality service, strong relationships, and repeat and referral business.

6. Our Relationships
Establishing successful, professional relationships with our Agents, staff, Brokers, partners, vendors, clients, and customers.

7. Our Communities
Contributing to the growth, stability, and improvement of the communities we serve through responsible real estate practices and active community involvement.

The CRIM Realty Difference

We believe that when we develop our people, our people develop the Company.

Our success is measured not only by growth, but by the quality of the relationships we build, the service we provide, and the opportunities we create for our Agents and clients.

General

Mail and Deliveries

All business mail and deliveries received at a CRIM Realty corporate or office location may be opened and processed by authorized CRIM Realty staff or the Office Manager before being distributed to the appropriate Agent.

This may include, but is not limited to:

• First-class mail;
• Certified or registered mail;
• Overnight deliveries;
• Hand-delivered documents;
• Contracts and transaction documents;
• Earnest money documentation;
• Commission checks; and
• Correspondence involving clients, customers, or Company business.
  
  

Personal & Confidential Mail

Agents should not use a CRIM Realty office address for personal mail or mail intended to remain private or confidential. Personal or confidential correspondence should be directed to the Agent’s home address or another appropriate mailing address.

Mail received at a CRIM Realty office may be opened or processed by authorized Company personnel when necessary to identify and properly handle Company or transaction-related matters.

Purpose of the Policy

This policy is intended to ensure that time-sensitive or important business matters are promptly identified and handled appropriately. Certain correspondence may require immediate Broker attention, including matters involving:

• Client or customer complaints;
• Earnest money;
• Commission payments;
• Contracts and transaction documents;
• Legal or regulatory matters; and
• Other matters requiring Broker or Company action.

Agents are responsible for ensuring that important personal correspondence is sent to an address where the Agent can receive it directly and securely.

Corporate Office Hours

The CRIM Realty Corporate Office is open Monday through Friday, 9:00 AM to 6:00 PM.

During regular business hours, a member of the Leadership Team or designated Company staff will generally be available to assist Agents and address Company business.

Company Holidays
The Corporate Office is closed on the following holidays:

• New Year’s Day
• Memorial Day
• Juneteenth
• Independence Day
• Labor Day
• Thanksgiving Day
• Christmas Eve
• Christmas Day

When a recognized holiday falls on a Saturday, the Corporate Office will be closed on the preceding Friday.

When a recognized holiday falls on a Sunday, the Corporate Office will be closed on the following Monday.

Early Office Closures
The Corporate Office will close at 3:00 PM on the following days:

• Martin Luther King Jr. Day
• Thanksgiving Eve
• New Year’s Eve

Company Structure & Offices

Corporate Office & Locations

The CRIM Realty Corporate Office is located at:

2245 Wisteria Drive, Suite 315
Snellville, Georgia 30078

CRIM Realty may also maintain additional corporate, branch, team, or regional offices. Current office locations and Leadership Team information are available through the Company’s website.

Smoking

All CRIM Realty Corporate Offices are smoke-free environments.

Smoking is not permitted inside any Company office or building area, including:

• Restrooms;
• Lobbies;
• Stairways; and
• Other enclosed or common areas.

Agents and visitors must comply with all applicable building and property rules regarding smoking and tobacco use.

Company Structure

Leadership Team

Current members of the CRIM Realty Leadership Team are listed on the Company’s website.

Office Manager Designation

CRIM Realty may enter into marketing or other business agreements with Agents who operate an office, team, or regional organization.

As part of such an arrangement, CRIM Realty may designate an Agent as an “Office Manager” for a designated office, team, or region.

The Office Manager designation does not, by itself, change the Agent’s independent contractor relationship with CRIM Realty. An Agent serving as an Office Manager remains an independent contractor and is not, solely by virtue of the designation, an employee, officer, director, or owner of CRIM Realty or any affiliated company, organization, or entity.

The specific rights, responsibilities, compensation, and authority associated with an Office Manager designation will be governed by the applicable written agreement with CRIM Realty.

President Designation

CRIM Realty may enter into marketing or other business agreements with Associate Brokers who operate an office, team, or regional organization.

As part of such an arrangement, CRIM Realty may designate an Associate Broker as “President” of a designated office, team, or region.

The President designation does not, by itself, change the Associate Broker’s independent contractor relationship with CRIM Realty. An Associate Broker serving as a President remains an independent contractor and is not, solely by virtue of the designation, an employee, officer, director, or owner of CRIM Realty or any affiliated company, organization, or entity.

The specific rights, responsibilities, compensation, and authority associated with a President designation will be governed by the applicable written agreement with CRIM Realty.

Agency Relations

Broker-Agent Relationship

Agents affiliated with CRIM Realty are independent contractors and not employees, except where otherwise required by applicable law or expressly provided in a written agreement.

CRIM Realty supports an entrepreneurial business model that allows Agents to develop and operate their real estate businesses while providing the professional standards, resources, systems, and support of an established brokerage.

The rights, responsibilities, compensation, and obligations of the Agent and CRIM Realty are governed by the Independent Contractor Agreement, this Manual, applicable Company policies, and applicable law.

Cooperation & Compliance

CRIM Realty is committed to addressing Company, transaction, and compliance matters promptly and professionally.

Agents are required to cooperate with CRIM Realty, the Broker, and authorized Company personnel regarding compliance matters and Company investigations.

Agents must:

• Respond promptly to reasonable requests from the Broker or Company;
  
  
• Provide documents, records, and information reasonably requested in connection with Company business, transactions, compliance, or investigations;
  
  
• Provide access to Company-related records in the Agent’s possession or control when properly requested; and
  
  
• Comply with applicable Company policies, procedures, and lawful instructions.

Failure to cooperate with a legitimate Company or compliance request may result in disciplinary action, up to and including termination of the Agent’s affiliation, subject to the Independent Contractor Agreement and applicable law.

Non-Discrimination

CRIM Realty is committed to providing a professional environment based on fairness, equal opportunity, respect, and inclusion.

CRIM Realty does not discriminate in its employment practices or in the affiliation or association of independent contractors on the basis of race, color, religion, sex, national origin, disability, familial status, age, or any other status protected by applicable federal, state, or local law.

CRIM Realty expects its Agents, employees, Brokers, and other representatives to conduct business in a manner consistent with these principles.

Neither CRIM Realty nor its Agents may discriminate against clients, customers, applicants, other Agents, employees, vendors, or other individuals in connection with the conduct of real estate business on a basis protected by applicable law.

Agents must also comply with all applicable Fair Housing laws and regulations when advertising, showing, listing, selling, leasing, or otherwise providing real estate services.

Harassment & Sexual Harassment

CRIM Realty is committed to maintaining a professional, respectful, safe, and inclusive environment for its Agents, employees, applicants, clients, customers, vendors, and other individuals with whom the Company conducts business.

Harassment of any kind is prohibited. Harassment may include, but is not limited to:

• Offensive or derogatory comments, slurs, jokes, or insults;
  
  
• Unwelcome verbal, written, graphic, or physical conduct;
  
  
• Conduct based on a protected characteristic under applicable law;
  
  
• Sexual comments, jokes, advances, or propositions;
  
  
• Requests for sexual favors;
  
  
• Unwelcome touching or other physical conduct of a sexual nature;
  
  
• Displaying or sharing offensive or sexually explicit material; and
  
  
• Other conduct that creates an intimidating, hostile, or offensive environment or otherwise violates applicable law or Company policy.

No person associated with CRIM Realty may condition an Agent’s, Associate’s, employee’s, or applicant’s affiliation, compensation, awards, opportunities, advancement, or other professional benefit on entering into or refusing to enter into a personal or romantic relationship.

Reporting Harassment or Improper Conduct

Any Agent who believes they have experienced, witnessed, or become aware of harassment, discrimination, retaliation, or other improper conduct involving a CRIM Realty Agent, Associate, employee, Broker, client, customer, vendor, or other person should report the matter promptly to Management or the Broker.

Agents may report concerns without fear of retaliation for making a good-faith report or participating in an investigation.

CRIM Realty will review reported concerns promptly and take appropriate action based on the circumstances and applicable law. Information will be handled as confidentially as reasonably possible; however, absolute confidentiality cannot be guaranteed when disclosure is necessary to investigate or address a complaint, comply with legal obligations, or protect individuals or the Company.